Guy Kawasaki and Michael Arrington has a great video of Guy Kawasaki talking with Michael Arrington about what it takes to get a company profiled on techcrunch. So if you are not familiar with techcrunch it is a hugely popular blog that talks about new and interesting things that are happening on the web. If a company get profiled on techcrunch 10s of thousands of unique visitors will be directed to a site. I highly recommend watching this and almost anything else that Guy does since he is a great speaker.

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